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Core Values

Protective Life's Core Values

Our core values provide PILIL Team; Directors, Management and Staff, with every day guidance as we strive to distinguish PILIL as a unique Islamic financial services leader and trusted brand.


Integrity and Professionalism:
All members of the PILIL Team will perform their duties to the highest level of integrity and in the most professional manner.


Life-long Relationship:
We maintain life-long relationships with our valued customers by providing world-class financial services in order to bring them peace of mind.


Worthy of Trust:
keep our promises and are committed to doing business the right way.


Customer First:
Our Customers are always our top most priority. We produce our innovative products and solutions based on our customers’ needs and life aspirations. For this, we analyze our client’s specific needs and financial objectives, develop a suitable financial solution, help them implement their plans and review and monitor progress on a regular basis to support their desire for life-long security.


Respect for Each Other:
We are professional and believe in ‘respect for each other’ at all times.


To be regarded as the best Insurance provider by all our Stakeholders:
We wish to be regarded as the best practitioner by all our Stakeholders; customers, staff, regulators and the community. To this end, we will work tirelessly to achieve this recognition. We are passionately dedicated to our clients and stakeholders needs by, creating, growing and providing, enduring financial security. We will be a dynamic leader in Islamic Life Ins. sector and trusted partner to all.